Antigravity A1: First Flight

Antigravity is a drone company incubated by Insta360, launching the Antigravity A1 as the world's first 360 drone. For the first stage of the collaboration, I created a simple unboxing piece designed to introduce the product with a clean, premium, and curiosity-driven feel.

The goal was to make the A1 feel exciting before it even left the ground, using the unboxing as a first impression of a new kind of drone experience.

This project is still in progress. The first video focused on the unboxing, using controlled detail shots, clean pacing, and product-led visuals to build anticipation around the drone.

Since then, I have continued filming with the A1 across more real-world environments, including dirt biking, Sydney Harbour, and sunrise flights. These upcoming pieces will expand the project beyond the initial product reveal and show the drone's ability to capture action, landscape, and movement from a completely different perspective.

The Antigravity team responded strongly to the first video, despite its simple format. The reception helped build trust early in the collaboration and led to my referral to the wider Insta360 team for larger creative projects.