Salesforce World Tour Sydney

For Cloud Alliance Group, I filmed and edited a multi-brand content package at Salesforce World Tour Sydney, creating tailored recap videos for five different companies: GridMate, PDF Butler, Cloud Alliance Group, AlphaSys, and Posimente.

Rather than treating the event as one generic recap, each video needed to feel specific to the company it represented. The goal was to capture the energy of Salesforce World Tour while shaping each deliverable with its own rhythm, tone, and brand presence for LinkedIn.

The project required 12 hours of coverage, from 9am to 9pm, capturing the day as it moved from partner breakfasts and expo floor interviews to evening networking, live music, DJs, drinks, and afterparty moments. Cloud Alliance Group had booked out a restaurant beside the ICC, turning the day into a full partner experience that moved between business, connection, and celebration.

Across the shoot, I captured interviews, gimbal movement, event atmosphere, sponsor activations, crowd moments, and detailed B-roll. By the end of the day, I had over 200GB of footage to sort through and shape into a series of polished, individual videos.

The main challenge was creating five distinct edits from one event environment. Each video had to feel smooth, intentional, and aligned with a different brand voice, despite working with fast-moving coverage and limited controlled setups. I used music-driven cuts, smooth transitions, and carefully selected moments to make each recap feel fluid and engaging, while still making the event feel genuinely fun and high-energy.

There were also technical challenges on the day. During the expo floor interviews, I experienced a mic failure and had to improvise by recording backup audio externally on a phone, then syncing and repairing the audio in post. With heavy background noise across the expo floor, the audio required significant cleanup to make the interviews usable. Colour grading was also a major part of the delivery, with constantly changing lighting conditions between indoor venues, outdoor daylight, expo lighting, and night-time event coverage.

The final delivery gave Cloud Alliance Group and its partners a complete suite of polished LinkedIn-ready content from one of the biggest Salesforce events in Sydney. The videos helped transform a busy event day into a set of clear, energetic, and brand-specific stories that each company could use to extend their presence beyond the event itself.

Feedback across the project was overwhelmingly positive, with clients responding strongly to the final edits. The work showed the value of fast-turnaround event coverage that does more than document what happened, shaping the energy, atmosphere, and relationships of the day into content that feels polished, professional, and genuinely alive.